Last Updated: October 29, 2026
This Cookie Policy explains how Thea Technology Inc. ("Thea," "we," "us," and "our") uses cookies and similar technologies, such as pixels and local storage, on hellothea.ai (the "Site"). It supplements our Privacy Policy, which explains how we handle your Personal Data more generally. This policy applies to the Site only. We do not use advertising pixels inside clinical or prescription flows, and information about your health is handled under our Privacy Policy and the Medical Groups' Notice of Privacy Practices.
A cookie is a small text file that a website places on your browser or device. Cookies let a site remember your choices and recognize your browser on later visits. Pixels and similar technologies do the same job by loading a small piece of code from a service provider, and local storage keeps small amounts of information in your browser.
These make the Site work and remember your choices, so they cannot be switched off from our banner. They include the cookie that records your cookie choice (thea_cookie_choice) and the cookie that records an advertising opt-out (thea_ads_opt_out).
These help us understand how people use the Site, which pages are useful, and where visitors come from, so we can improve it. We use PostHog for product analytics and Google Analytics 4 for site measurement. They may set cookies or use local storage to count visits and recognize a returning browser, and they receive information such as pages viewed, device and browser type, approximate location, and the campaign or link that brought you to the Site.
These let us measure whether our advertising works and show our ads to people who may be interested. We use the Meta (Facebook and Instagram) pixel, the TikTok pixel, and Google Ads. They may collect information about your visit, such as the pages you view and the actions you take, and may combine it with information they already hold about you. Sharing this information for advertising may count as a "sale" or "sharing" of Personal Data under some state privacy laws.
The analytics and advertising providers named above set and read their own cookies, and their use of your information is governed by their own privacy policies. We do not control those cookies. If you tap a link to download our app, the app store and our attribution provider may also receive information about the link you used.
Our choice cookies last up to one year. Third-party cookies last for the periods set by those providers, which range from the length of your visit to a number of months or years.
We may update this Cookie Policy from time to time, for example when we add or remove a tool. The "Last Updated" date above shows when it last changed, and we may ask for your choice again if a change is significant.
Questions about this policy or your choices? Email us at support@hellothea.ai.